The Value of Tradeshows
I noticed a recent spat of posts about tradeshows. Some discuss the value of participating in the show while others discuss the “emergence” of virtual tradeshows. At one point in my career, I had...
View ArticleGoing Virtual Isn’t Necessarily the Answer to Replacing Your Physical Events
Part of this is due to the heightened scrutiny on how financial institutions are spending money since the financial meltdown. Starting with AIG and now with Morgan Stanley’s announcement, public...
View ArticleGuest Post – Go Virtual for your Next Press Event
I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Dennis is an evangelist, strategist and practitioner of virtual events....
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